Mizuno's product strategy is to develop products with strong "uniquely Mizuno" features and to market specific sporting goods in the "competitive", "health" and "environment" fields. Mizuno's starting point is the "competitive" field and here, Mizuno further specializes in event-specific products in order to continue to meet the needs of athletes.

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Since its founding in 1906, Mizuno have taken special pride and pleasure in being able to take part in the exciting world of sports and in making the entire globe the stage for our activities.

Mizuno's product strategy is to develop products with strong "uniquely Mizuno" features and to market specific sporting goods in the "competitive" , "health" and "environment" fields. Mizuno's starting point is the "competitive" field and here, Mizuno will further specialize in event-specific products in order to continue to meet the needs of athletes.

Today, the high quality products that only Mizuno can produce,are relied upon by athletes throughout the world. Mizuno produce superior quality equipment for serious performance,through the artful combination of technology and craftsmanship.

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